Vocare · Business Model
$ Three Prices in Three Days, and Why Each Change Was Right
One project's actual pricing history, in order: launched at a one-time $10 lifetime unlock, raised to a one-time $29 lifetime unlock, then moved toward a $12/year recurring plan — marketed as '$1/month' — inside of three days. Each change had a real reason, not a random walk.
The reasoning behind the final move: a low, recurring entry price brings in more users faster than either lifetime price point did, because it lowers the up-front decision cost a visitor has to make. The evidence for the change sits directly in the actual Stripe Checkout code being replaced — a one-time payment call, moving to a real recurring subscription.
day 1: one-time $10 lifetime unlock
day 2: raised to one-time $29 lifetime unlock
day 3: moving to $12/year recurring ("$1/month"), replacing bothThe fix
Not a code fix — a pricing decision revised twice in three days, each time for a stated reason, ending on the actual Stripe primitive changing shape: one-time payment mode replaced by a real recurring subscription object.
Why this matters
Most portfolio pricing content shows a single decision made once and stuck with. An honest account of changing your mind, with real reasons attached to each change, is a stronger signal of actual pricing judgment under evidence than a static 'here's my pricing' page that implies it was right the first time.